Political Economy Theory: Does the structure of the media industry influence its content?

The political economy in mass media possibility argues that ?the daedal body part of the industry influences content.? (Andrejevic M, 2007). This theory will be demonstrated by analysing an article entitled ??Sky?s the limit? for MySpace?, make on discussion.com.au on August tenth 2007. The presumption of the theory is that media content is influenced by a combination of the media owners (individuals or corporations), advertisers, competitors/ separate media, government regulations and viewers or readers. In the case of media ownership, ? semiprivate individuals decide what information should be provided to the humans based on what earns them the most money.? (Andrejevic M, 2007)The newsworthiness.com.au article on MySpace appears in the National News section and describes the firm grasp and tall(prenominal) influence the kind networking site, established in 2003, has on the earnings and throughout the backing world. The article is saturated with references to the innovat ions and stunning supremacy of MySpace. For example the theory sentence reads ?Social networking website MySpace has more than one hundred fifteen million members round the world and already plays a aboriginal role in launching music careers, political campaigns and the counsel people march on in everyday.? (Gadd M, 2007) At this come in a discerning reader should recall that News corp bought MySpace from its co founders Tom Anderson and Chris DeWolfe in July 2005.

(Malick O, 2006)The propaganda model developed by Edwards S Herman and Noam Chomsky asserts that information presented to the general public via mainstream media outlets will be biased in ! carnal knowledge to the interests of the multinational organisations or media conglomerates that own them. (Herman & Chomsky, 1988) By publishing an article promoting the overabundant discourse that MySpace is a popular, thriving business with unlimited potential, News Limited are encouraging sensation of the website, which in modus operandi provides it with traffic and publicity. Since News Corp owns MySpace... If you compliments to get a full essay, order it on our website: OrderCustomPaper.com

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